From The Allure website: “The Spring 2023 Abella collection is undeniably elegant — with designs pairing restrained bridal beauty with touches of glimmering opulence. A marriage of luxurious textiles, striking bodice detailing and the collection’s trademark sensuality ensure a stunning walk down the aisle.”

According to their website: “Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.”

“The Blu Collection features structured silhouettes in sultry Larissa satin and luxe crepe. Designer Madeline Gardner creates movement with softly draped English net and tulle, and adds drama with flattering necklines and breathtaking back details. Light touches of floral lace and sparkling crystal bring romance to these modern styles. Above all, these gorgeous gowns put the spotlight where it should be: on you.” -Mori Lee website

Jimme E. Huang is the designer behind this brand and a good friend of Emmy’s Bridal for many years..  He started designing formal gowns back in 2011 tailoring to prom & pageant.  He launched his first bridal collection this year. 

 Jimme has an unique design style, one that always tests the barriers and boundaries of the modern world of fashion design. His style of design is known for being fitted, sexy and modern, all while combining luxury materials. Aside from designing all the collections at Helen’s Heart, Jimme oversees the marketing of the entire division to this day, even though he works with over 100 stores nationwide.  He always puts himself in front of his customers at trunk shows and fashion shows.  

“The Morilee Signature Collection features fresh takes on classic bridal styles. Designer Madeline Gardner creates magic with iconic A-lines, flowing ball gowns and stunning contoured mermaid silhouettes. Bridal perfection is found in the stunning details of delicate laces, intricate embroidery and hand-beaded crystals. From full beaded beauties to lush lace gowns, each Morilee wedding dress is infused with true romance.  

As one of the world’s leading brands of designer wedding dresses and evening wear, Morilee has been making your dreams come to life with the help of our amazing designer Madeline Gardner and her striking artistic visions.” -Morilee website

LAVISH is the unique new private wedding dress collection at Emmy’s Bridal. Carefully curated with our own Ohio and Indiana brides in mind, this collection embodies the exquisite bridal gowns so many young women are searching for. A diverse collection featuring lace boho looks, sparkling ball gowns, demure a-lines and everything in between, Lavish is also size inclusive offered in sizes 0-30.  Be sure to ask to see a Lavish gown while you are shopping for the gown of your dreams at Emmy’s Bridal.